Most service businesses send estimates and wait. This calculator shows what systematic follow-up is actually worth.
Your Baseline Numbers
- Monthly estimates sent: ___________
- Current acceptance rate: ___________%
- Average job value: $___________
Calculate Your Current Monthly Revenue from Estimates
Current Monthly Revenue = Monthly Estimates × Acceptance Rate × Average Job Value Example: 40 estimates × 35% acceptance × $2,200 AJV = $30,800/month
Calculate the Improvement Scenario
A systematic follow-up system typically improves acceptance rate by 15–25 points. Use 15 points as the conservative scenario.
New rate: 35% + 15% = 50% New revenue: 40 × 50% × $2,200 = $44,000/month Monthly gain: $13,200 | Annual gain: $158,400
Why Does Follow-Up Move the Needle This Much?
- 50% of service business estimates receive zero follow-up
- 80% of sales happen after the 3rd contact
- The average business follows up 1.2× — competitors who follow up 3–5× close 40% more
The Automated Sequence That Drives This
- Day 1 (within 24 hours): Confirm receipt, answer questions
- Day 3: Check in, offer to clarify or adjust
- Day 7: Final follow-up, create urgency if appropriate
- Day 14: Long-form check-in for high-value estimates
We build this system for service businesses. Average time to install: 48–72 hours.
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